Join the campaign
The I Brake for Zebra Crossings campaign officially launched on July 2, 2025. The first sign was presented to Alderman for Traffic and Transport Melanie van der Horst, together with the Cyclists’ Union and the Pedestrians’ Association. Since then, we have taken action on several occasions.
This is no coincidence: 2025 is the year of the Pedestrian A perfect opportunity to draw extra attention to zebra crossings across the city. With I Brake for Zebra campaign, we raise awareness around pedestrian safety and encourage cyclists to slow down and stop at zebra crossings.
Why this campaign?
We all know traffic in Amsterdam is getting busier. We love cruising through the city on our (electric) bikes. But sometimes we forget to give priority to people waiting to cross at a zebra crossing. For people with limited mobility, older adults, or parents with kids, that’s a real challenge. By showing the sign, you’re signaling that you’re going to brake. You give others time to anticipate and avoid any near misses.
Our message: stick a sign or sticker on your bike to show you’re ready to brake and wait at zebra crossings.
Order your free sign or sticker!
Want to join the campaign? You can order a free sign or sticker for your bike. We’ll send it to your home, complete with tiewraps to easily attach it. Want to order in bulk? For your colleagues, your class, or your entire neighborhood. Just send an email to info@stcamsterdam.nl.
Support a zebra crossing
Soon, we’ll be handing out signs at several locations in the city to raise awareness that stopping at a zebra crossing is actually a great move. This is just the start. More awareness activities are coming throughout the year, with one clear goal: making traffic safer for pedestrians.
Do you know a zebra crossing where cyclists often forget to stop, making it unsafe for pedestrians? Let us know! Maybe we can organize our next action there for a safer Amsterdam. Send your suggestion to info@stcamsterdam.nl.
Heads up:
This campaign is for residents of Amsterdam and Weesp. Live elsewhere but want to launch something similar in your own town? Get in touch via info@stcamsterdam.nl
