Dear reader,
With pride, we look back on 2025 , a year in which we once again reached and mobilized many Amsterdammers to support others across our city.
This year, we sharpened our direction with a clear business plan. Our ambition: to move from one-time volunteering activities to sustainable engagement.
We also took an important step in strengthening our visibility. With the introduction of Serve the City Young, we now communicate under one strong and recognizable name.
Throughout the year, we continued to respond to what is happening in our city. From a zebra crossing awareness campaign, which gained national media attention, to our contribution to Amsterdam CleansDay, where over 3,000 Amsterdammers came together to clean the city.
We are getting better at telling our story and inspiring more people to get involved – not just once, but for the long term.
Curious about all results and figures? Take a look at the full annual report.
Enjoy reading!
Brigitte Vonck-Makkinje
Executive Director
